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Achieving Rapid, Profitable Growth
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Creating A Leap In Value At Lower Costs
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Shaping Industry Conditions In Your Favour
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What are red and blue oceans?
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Blue Ocean Academy has everything you need to start applying blue ocean concepts and tools in practice
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Meet the Founders
W. Chan Kim &
Renée Mauborgne
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Get the seminal books that challenged everything we knew about strategy and its execution
More than 3.6 million copies sold worldwide
A bestseller across five continents
Translated into 46 languages
One of the bestselling business books of the century – Financial Times
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#1 Wall Street Journal
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Winner of the Best Strategy and Leadership book 2017
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