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蓝海创业者

全球中小型企业占全球所有企业总数的95%,占平均员工雇用总数的77%,然而它们对于GDP的贡献仅占GDP总量的54%。

创业被称为打开黑匣子,人们认为它是一种随机行为,是才干、运气或试错纠错导的结果动。然而,有没有可能通过已经检验的方法和框架,系统地培育创造力,并将创业风险减到最低?

我们如何创造一种更加系统的方法帮助企业取得成功?蓝海战略工具和框架为此提供了令人信服的路径。

对话已开始。

在这里,我们将探讨全球企业家如何利用蓝海战略冲出红海,并且获得显著成果。不要再踌躇了。请继续往下看,获得灵感!

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30Apr '17

‘DLD Talk’ Launched To Improve Operations And Efficiency

Dot Emirates

Dubai Land Department (DLD) recently launched a new specialized reading and strategic innovative thinking initiative under the title ‘DLD Talk’ that comes in line with the department’s ongoing efforts to develop its employees and motivate them to improve their operations and customer services. In the second phase, blue ocean strategy workshops for the sector and department managers will be organized to help them explore a new vision for leadership and innovation.
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26Apr '17

Is DSI Drifting Into A Red Ocean?

Charles, F.
Green.SI

Frédéric Charles, the director of Digital Strategy & Innovation at SUEZ Smart Solutions, argues that if DSI, a global high-tech group active in the construction market, was to stay profitable it must implement a blue ocean strategy.
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21Apr '17

Nine Books That Will Inspire Every Entrepreneur

Cabelllo, C. R.
Sage Experience

Blue Ocean Strategy named as one of the “classics that every entrepreneur should read before embarking on the adventure” by the author of the article, Carlos Roberto Cabelllo.
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19Apr '17

Break Free From Your Competition

Giacomassi, R.

Interested to know the six basic approaches to implementing blue ocean strategy? The article gives a short summary of each approach.
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17Apr '17

Blue Apron And Professional Development For Teachers

Coryell, P.
Linkedin

The article discusses the need for fresh models of professional development for teachers and uses the example from the foods market to show what’s possible. The meal kits industry used blue ocean strategy’s Three Tiers of Noncustomers framework, and as a result created a new market, which addressed customers’ core inner needs. Blue Apron, the market leader with an estimated 71% market share, now delivers more than 5 million meals a month and has been valued at $2 billion. 
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10Apr '17

A Disruptive Plan For Complex Chronic Patients

Varela, J.
Avances en Gestión Clínica

Research has suggested that the cost attributed to clinical practices of questionable value is in the range of 25% to 33% of health budgets of all countries. In terms of the Spanish health expenditure, this could be interpreted as a waste of between 20-27 billion euros per year. There is a huge need to tackle the issue, and one of the proposed solutions is to implement a blue ocean strategy.
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07Apr '17

Five Non-Fiction Books Southeast Asian Entrepreneurs Should Read Now

Dyogi, L. K.
Inc.com

“What I like about Blue Ocean Strategy is that it goes beyond the usual strategy frameworks taught in business schools and focuses on the idea of value innovation that leads to blue ocean uncontested markets. Whether you are in an old or new industry, it's a different perspective and paradigm for leaders and owners to either create or reinvent their strategic position,” says Jomar Aunario, head of operations at RTL, a research, communications, and strategy company from the Philippines.
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18Mar '17

Management Guru: Flee Competition For A Blue Ocean

SVD Näringsliv

Prof. Renée Mauborgne’s interview on blue ocean strategy, which she gave during her visit to Sweden for the Innoday conference.
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05Mar '17

Procurement: Blue Ocean Strategy

Mirza, H.
Procurify

Hamada Mirza, an eProcurement specialist with Procurify, showcases Home Depot as a blue ocean example. The author argues that by offering home repair workshops to non-professionals and providing low prices, the company created an uncontested market space and became “one of the most recognizable brands of the past half century”.
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