彭博

在10年多一点的时间中,美国金融资讯提供商彭博(Bloomberg)发展成为世界上最大、最赚钱的商业资讯提供商。

在上个世纪80年代初彭博资讯创建之前,在线金融信息服务行业被路透社、道琼斯和Telerate垄断,它们向券商和投资者提供实时资讯与市场行情信息。当时整个行业都将目标顾客定为企业的IT 经理,他们喜欢可以使他们工作变得更简单的标准化系统。

彭博资讯认为,每天让雇主获利或亏损数百万美元的是交易员和分析师,而不是IT经理。信息的差异意味着盈利机会。当市场表现活跃时,交易员和分析师都必须很快作出决定。每一秒钟都非常重要。因此,彭博专门为交易员设计了一套具有突破性价值的系统,它的终端易于操作,键盘上还标注着熟悉的金融术语。这套系统还拥有两个平板显示器,这样交易员就可以看到他们需要的所有信息,而且只需敲击一个键就可以使用内置分析功能。

通过专注于用户,彭博资讯还发现了交易员和分析师生活中的矛盾。他们收入很高,但是却需要花大量的时间在工作上,没有时间去消费。彭博决定添加一些信息和购物服务,以丰富交易员的个人生活,例如购买礼物、安排旅行计划或搜索房产信息。

彭博逆流而上,将关注的重点由购买者转移到使用者,创造了一条以往行业中完全没有的价值曲线。交易员和分析师利用在企业里的影响力促使IT经理购买彭博的终端。

Blue Ocean Strategic Moves

Blue ocean strategy is based on over decade-long study of more than 150 strategic moves spanning more than 30 industries over 100 years. The research of W. Chan Kim and Renée Mauborgne focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors and those adrift in the red ocean.The database and research have continued to expand and grow over the last ten years since the first edition of the book was published and the strategic moves we studied depict similar patterns, whether blue oceans were created in for-profit industries, non-profit organizations, or the public sector.

Here are a few examples of blue ocean strategic moves from a variety of different industries and sectors. Select from the icons below to learn more.

Bloomberg Financial News Case Study
Canon Blue Ocean Strategy Case Study
Cemex Blue Ocean Strategy Case Study
Cirque du Soleil Blue Ocean Strategy Case Study
Curves Blue Ocean Strategy Case Study
Ford Model T Blue Ocean Strategy Case Study
iTunes Blue Ocean Strategy Case Study
JCDeaux Blue Ocean Strategy Case Study
NetJets Blue Ocean Strategy Case Study
Novo Nordisk Blue Ocean Strategy Case Study
New York Police Department Blue Ocean Strategy Case Study
Peirce College Blue Ocean Strategy Case Study
Philips Blue Ocean Strategy Case Study
QBHouse Blue Ocean Strategy Case Study
Quicken Blue Ocean Strategy Case Study
Polo Ralph Lauren Blue Ocean Strategy Case Study
Viagra Blue Ocean Strategy Case Study
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