纽约市警察局

上世纪90年代,纽约市警察局(NYPD)在公共部门实施了蓝海战略。

1994年2月,当比尔•布莱登被任命为纽约市警察局长时,他所面临的困境可谓是空前的。在上个世纪90年代初,纽约市几乎处于无政府状态。谋杀犯罪率创历史新高。暴力事件、治安问题、黑手党袭击和武装抢劫每天充斥着各大新闻媒体的头版头条。

但是布莱登的预算被冻结了。确实,由于纽约市犯罪率连续30年的高居不下,很多社会科学家都认为警察的干预也是无济于事。由于薪酬的低下,工作条件危险,工作时间长以及在任期晋升制中的晋职无望使得纽约3.6万名警察的士气跌到了谷底,而预算削减、陈旧的设备和腐败问题更是让这一问题雪上加霜。很少有企业领导在实施打破现状的改革时遇到过像布莱登所面临的重重困境。

布莱登摒弃了传统观念,利用贫乏的资源在极短的时间内实现了这些突破,同时提升了警察的士气,为参与各方创造了双赢的局面。然而在当时,布莱登面临管理者经常所称的、限制他们实施蓝海战略的所有四大障碍:妨碍员工认识激进变革必要性的认知障碍;企业中常见的资源障碍;打消员工积极性和士气的动力障碍;以及拒绝变革的内、外部政治障碍。引爆点领导法揭示了领导者如何利用具有超强影响力的因素,以较低的成本迅速地攻克这些障碍。

在不到两年的时间里,布莱登在不增加预算的情况下将纽约市变成了美国最安全的大城市。布莱登跳出了红海,实施了让美国警务界改头换面的蓝海警务战略,正因为如此,纽约重罪案件下降了39%,谋杀下降了50%,偷盗下降了35%。内部调查显示,纽约警察局工作满意度创历史新高。正像一位巡逻警官所说的那样,“为了布莱登,我们愿意到地狱走一遭。”可能令人印象最深刻的事情在于,在领导人离任之后,这些变化保留了下来,而这意味着纽约警察局的组织文化和战略发生了彻底的转变。

Blue Ocean Strategic Moves

Blue ocean strategy is based on over decade-long study of more than 150 strategic moves spanning more than 30 industries over 100 years. The research of W. Chan Kim and Renée Mauborgne focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors and those adrift in the red ocean.The database and research have continued to expand and grow over the last ten years since the first edition of the book was published and the strategic moves we studied depict similar patterns, whether blue oceans were created in for-profit industries, non-profit organizations, or the public sector.

Here are a few examples of blue ocean strategic moves from a variety of different industries and sectors. Select from the icons below to learn more.

Bloomberg Financial News Case Study
Canon Blue Ocean Strategy Case Study
Cemex Blue Ocean Strategy Case Study
Cirque du Soleil Blue Ocean Strategy Case Study
Curves Blue Ocean Strategy Case Study
Ford Model T Blue Ocean Strategy Case Study
iTunes Blue Ocean Strategy Case Study
JCDeaux Blue Ocean Strategy Case Study
NetJets Blue Ocean Strategy Case Study
Novo Nordisk Blue Ocean Strategy Case Study
New York Police Department Blue Ocean Strategy Case Study
Peirce College Blue Ocean Strategy Case Study
Philips Blue Ocean Strategy Case Study
QBHouse Blue Ocean Strategy Case Study
Quicken Blue Ocean Strategy Case Study
Polo Ralph Lauren Blue Ocean Strategy Case Study
Viagra Blue Ocean Strategy Case Study
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