快美发屋

日本公司快美发屋(QB House)不仅在日本理发界开创了一片蓝海,而且也在整个亚洲迅速发展壮大。快美发屋蓝海战略的核心举措反映了亚洲理发行业正从情感行业向高度功能性行业转变。

在日本,理发店通常会为男性顾客提供一系列服务,包括热毛巾、按摩、茶和咖啡以及特殊服务等,而这让理发体验成为了一个长达一小时的仪式。而理发所用的时间仅占整个仪式时间的一小部分,导致其他顾客不得不排长队等候。这种理发的花费在3000至5000日元(约合30-50美元)之间。

快美发屋意识到,很多人尤其是那些职场人士,不大愿意在理发上花一个小时的时间。因此,快美剔除了理发中的情感服务元素,大幅削减了头发护理特殊服务,并将主要精力放在了最基本的理发服务上面。快美发屋在此基础上更进一步,取消了传统耗时的洗吹过程,发明了“空气洗”装置,它是一根置于头顶的软管,拉下来便可以“吸走”每一根减掉的头发。新装置工作效率更高,而且还不用淋湿顾客的头发。这些变化将理发时间由1小时缩短至10分钟。此外,每家店外都有一个业务量指示灯系统,当理发空缺出现时,它就会显示。该系统排除了等待时间的不确定性,同时还省掉了预约台的设置。

快美发屋不仅把理发价格降到了10美元左右,而且还将单位理发师每小时收入额提升了近50%,同时还缩减了员工成本和单个理发师所需要的理发空间。

Blue Ocean Strategic Moves

Blue ocean strategy is based on over decade-long study of more than 150 strategic moves spanning more than 30 industries over 100 years. The research of W. Chan Kim and Renée Mauborgne focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors and those adrift in the red ocean.The database and research have continued to expand and grow over the last ten years since the first edition of the book was published and the strategic moves we studied depict similar patterns, whether blue oceans were created in for-profit industries, non-profit organizations, or the public sector.

Here are a few examples of blue ocean strategic moves from a variety of different industries and sectors. Select from the icons below to learn more.

Bloomberg Financial News Case Study
Canon Blue Ocean Strategy Case Study
Cemex Blue Ocean Strategy Case Study
Cirque du Soleil Blue Ocean Strategy Case Study
Curves Blue Ocean Strategy Case Study
Ford Model T Blue Ocean Strategy Case Study
iTunes Blue Ocean Strategy Case Study
JCDeaux Blue Ocean Strategy Case Study
NetJets Blue Ocean Strategy Case Study
Novo Nordisk Blue Ocean Strategy Case Study
New York Police Department Blue Ocean Strategy Case Study
Peirce College Blue Ocean Strategy Case Study
Philips Blue Ocean Strategy Case Study
QBHouse Blue Ocean Strategy Case Study
Quicken Blue Ocean Strategy Case Study
Polo Ralph Lauren Blue Ocean Strategy Case Study
Viagra Blue Ocean Strategy Case Study
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