福特T型车

1908年,当美国500家汽车制造商仍在制造定制式新型汽车时,亨利•福特引进了T型车。他将该车称为“使用了最好原材料的大众之车”。虽然该车仅有一个颜色(黑色)和一款车型,但T型车十分可靠、结实,而且易于修理。而且它的价位并不高,为的就是让大多数美国人都能够买得起。1908年,第一款T型车的售价是850美元,是当时其他车价格的一半。1909年,该车降到了609美元,到1924年降到了240美元。作为对比,马车的价格在400美元左右。而马车是当时该车最可能的替代品。1909年的一份销售宣传册上说道,“不要错过身边的福特车,它是一辆有着高价车质量的低价车。”

获利性的商业模式造就了福特的成功。通过保持汽车高度的标准化外观,并提供有限的配置选择和可更换的零部件,福特革命性的流水装配线用普通的无技术劳工取代了传统的技术工匠,而这些无技术劳工在完成小型任务时更迅速、更高效。工人的工作时长也因此而削减了60%。成本的降低让福特能够拿出符合大众市场的定价。

T型车的销量呈爆炸式增长。福特的市场份额由1908年的9%飙升至1921年的60%,而到了1923年,大多数美国家庭都拥有一辆车。福特所开创的蓝海获得了巨大成功,T型车也因此而取代了马车,成为了美国主要的交通工具。

Blue Ocean Strategic Moves

Blue ocean strategy is based on over decade-long study of more than 150 strategic moves spanning more than 30 industries over 100 years. The research of W. Chan Kim and Renée Mauborgne focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors and those adrift in the red ocean.The database and research have continued to expand and grow over the last ten years since the first edition of the book was published and the strategic moves we studied depict similar patterns, whether blue oceans were created in for-profit industries, non-profit organizations, or the public sector.

Here are a few examples of blue ocean strategic moves from a variety of different industries and sectors. Select from the icons below to learn more.

Bloomberg Financial News Case Study
Canon Blue Ocean Strategy Case Study
Cemex Blue Ocean Strategy Case Study
Cirque du Soleil Blue Ocean Strategy Case Study
Curves Blue Ocean Strategy Case Study
Ford Model T Blue Ocean Strategy Case Study
iTunes Blue Ocean Strategy Case Study
JCDeaux Blue Ocean Strategy Case Study
NetJets Blue Ocean Strategy Case Study
Novo Nordisk Blue Ocean Strategy Case Study
New York Police Department Blue Ocean Strategy Case Study
Peirce College Blue Ocean Strategy Case Study
Philips Blue Ocean Strategy Case Study
QBHouse Blue Ocean Strategy Case Study
Quicken Blue Ocean Strategy Case Study
Polo Ralph Lauren Blue Ocean Strategy Case Study
Viagra Blue Ocean Strategy Case Study
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